Currently the star of an advertising campaign focusing on its price of $0.99. And I have never been so grateful for a national advertising campaign. Allow me to explain. For years, the 99 cent Jr. Bacon Cheese was a staple of young college aged men. Available until 2:00 am in most locations, for a mere 99 pennies, you got a bun with a decent-sized beef patty, lettuce, tomato, bacon, cheese, and mayo. Two of these and even my appetite can be sated.
Sadly, perhaps 6 months ago or so, all the Wendy's near me upped the price to a whopping $1.39. Not that this price is outrageous, but its nearly a 50% increase. This price change basically drove me away from Wendy's. Well that and the way they changed the chicken sandwiches a couple years ago.
Anyway, thanks to the national campaign with the Jr. Bacon Cheese at the center, all the stores near me have been forced to drop the price back to its original $0.99 (how come there isn't a cent sign on my keyboard?). Oh, happy day.
BTW, I'm leaving for San Diego tomorrow for a week (projected high of 75 tomorrow). Peace out suckas!
2 comments:
This subject is very dear to me. Only one other pop-culture reference can surpass it.
Many nights of mine have been embettered by the glorious JBC. But J, you left out the bacon in the ingredient list.
I in fact did not leave out bacon in the list. Its one of the key ingredients. Its there just after tomato and before cheese.
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